The Long And The Short Of It Les Binet
Die 3 besten Produkte von Oktober 2025
Letzte Aktualisierung:
10. Oktober 2025
Sagga
The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
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Amazon.de
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The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren’t in the industry (English Edition)
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Institute of Practitioners in Advertising
Effectiveness in Context: A Manual for Brand Building
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This new comprehensive, evidence-based report from respected marketing experts, Les Binet and Peter Field, sheds new light on how the context in which a brand operates will shape the effectiveness of its communications strategy.
Includes detailed advice on how best to split budgets between brand-building and activation marketing in a range of circumstances
Fresh insights into the different ways consumer buy brands - and how these impact marketing effectiveness
New learning on how pricing, innovation and category development all impact effectiveness
Guidance on how to adapt best practice to your specific brand context
93,53 € AUF AMAZON
the long and short of it
long and short of it
#1 GEWINNER