Managing Brand Equity

Free Press

Managing Brand Equity: Capitalizing on the Value of a Brand Name

Pearson Education

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition: Building, Measuring, and Managing Brand Equity, Global Edition (Business and Economics)

Wsm Publisher

Managing Brand Equity in Automobile Industry    

LAP Lambert Academic Publishing

Managing Marketing Strategies & Brand Equity: - Second Edition

PEARSON INDIA

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4/e

Pearson Education

Strategic Brand Management: Building Measuring and Managing Brand Equity

Prentice Hall

Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Brand Management: Branding, Measuring, and Managing Brand Equity (English Edition)

LAP LAMBERT Academic Publishing

Managing Marketing Strategies & Brand Equity    

Strategic Brand Management Building, Measuring, and Managing Brand Equity 3rd Edition 2008