Luxury Brand Marketing

Routledge

Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World (Mastering Luxury Management)

Kogan Page

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Oxford University Press, USA

How Brands Grow: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Kogan Page

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Daniel R. Kessler

The Crown's Secret Genius Marketing Behind the World's Most Desired Watch (Luxury Brand Marketing, Band 1)

Wiley

Luxury Brand Management in Digital and Sustainable Times

Kogan Page

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Independently published

Luxury Brand Secret: Creating Desire Through Storytelling

Kogan Page

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Luxury Brand Marketing: The globalization of luxury brand cults (English Edition)